Slow Fashion and its relationship with social networks
DOI:
https://doi.org/10.19180/1809-2667.v26n22024.23411Keywords:
slow fashion, sustainability, sustainable consumption, persuasive communicationAbstract
With a focus on the UN's Sustainable Development Goals (SDGs) for 2030, specifically SDG 12: “Responsible Consumption and Production”, this article relates the connection between slow fashion and social media. It seeks to promote persuasive communication strategies and the impact of social media on consumer awareness, communication and behavior. Its general objective is to verify the relationship between the desires of consumers and brands in relation to sustainability, with aspects of economic, social and environmental influence. Finally, it presents design and marketing strategies for one of the paths to sustainability in fashion, with a socially just approach and low environmental impact.Downloads
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