Guidelines for product development in civil construction : a case study of a housing program aimed at senior citizens in Campos dos Goytacazes/RJ/Brazil

Authors

  • Neila Gondim de Azeredo

Keywords:

Civil Construction, Social aspects of housing, Senior citizens and Construction, Architecture and the elderly

Abstract

The main objective of this study is the development of guidelines for the definition of a housing product aimed at a specific social segment in order to fulfill customer needs. The specific objective is to illustrate these guidelines by means of a case study. The methodology is developed in two stages – a bibliographic research for the theoretical-conceptual framework, followed by a field research in a specific residential area in Campos dos Goytacazes, RJ, Brazil. Interviews were conducted using an application form as acollecting data tool among the target-public. The study was applied aiming at a housing projectfor senior citizens, a social segment identified as a growing market opportunity whose different needs and wishes, assisted homes, in particular, have not been fulfilled. A database with 34 interviews with senior citizens is the source used for illustrating the set of guidelines for the project, endorsing the conception stage that follows.

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Issue

Vol. 9 No. 1/3 (2007): Edição comemorativa - 10 anos

Section

Dissertation and thesis abstracts

License

 

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How to Cite

AZEREDO, Neila Gondim de. Guidelines for product development in civil construction : a case study of a housing program aimed at senior citizens in Campos dos Goytacazes/RJ/Brazil. Revista Vértices, [S. l.], v. 9, n. 1/3, p. 171–172, 2010. Disponível em: https://editoraessentia.iff.edu.br/index.php/vertices/article/view/200.. Acesso em: 22 jul. 2024.