Memes: discourse formations echoing in cyberspace
DOI:
https://doi.org/10.5935/1809-2667.20130011Keywords:
Memes, Social networks, Critical discourse analysis, IdeologyAbstract
This paper analyzes discourse formations acting as “memes” in social networks based on the writings of Fiorin (1998) and the Critical Discourse Analysis (CDA) as theoretical support. According to the conceptions of Fairclough (2001a, 2001b; 2003), CDA is a theory of discourse that aims to investigate language as a social and ideological practice. Thus, the study opens with considerations about the appearance of the term coined by Richard Dawkins in his book The Selfish Gene (1976), in which the author postulates the idea of “meme” – unity of cultural information that is replicated from person to person – in analogy to genes. Another theoretical perspective considered in the investigation are the conceptions of Susan Blackmore (1999) on the role of “memes” as a powerful force shaping our cultural evolution through ideas copied from individual to individual by imitation. The work closes with discussions on the implications of the role played by memetic components in virtual environments as an ideological representation of voices of characters from the real world that post comments in social networks, thus fostering discussions that cooperate to the dissemination of “memes”.Downloads
References
ANTUNES, I. Língua, texto e ensino: outra escola possível. São Paulo: Parábola Editorial, 2009.
BLACKMORE, S. The Meme Machine. Oxford: Oxford University Press, 1999.
BLACKMORE, S. The Power of Memes. Scientific American, New York, v. 283, p. 64-73, October, 2000.
CASTELFRANCHI, C. Towards a Cognitive Memetics: Socio-Cognitive Mechanisms for Memes Selection and Spreading. Journal of Memetics – Evolutionary Models of Information Transmission, v.5, p. 1-21, 2001. Disponível em: <http://cfpm.org/jomemit/2001/vol5/castelfranchi_c.html. Acesso em 21/01/2012>. Acesso em: 2012.
CHARAUDEAU, P. Discurso das Mídias. Tradução Angela S. M. Corrêa. 2. ed. 1ª reimpressão. São Paulo: Contexto, 2012.
DAWKINS, R. O Gene Egoísta. Tradução de Rejane Rubino. São Paulo: Companhia das Letras, 2007.
FAIRCLOUGH, N. Language and Power. London: Longman, 2001a.
FAIRCLOUGH, N. Discurso e mudança social. Tradução de Izabel Magalhães. Brasília: Editora UnB, 2001b.
FAIRCLOUGH, N. Analysing Discourse: textual analysis for social research. London: Routledge, 2003.
FARIA, G. A explosão de vozes do jornalismo. Forum Outro Mundo em Debate, São Paulo, junho de 2012, p. 8-10. Comunicação.
FIORIN, J. L. Linguagem e Ideologia. São Paulo: Ática, 1998.
GUNDERS, J.; BROWN, D. The Complete Idiot’s Guide to Memes. New York: Alpha, 2010.
HEYLIGHEN, F. Memetics. In: RECUERO, R. C. Memes em weblogs: proposta de uma taxonomia. Conexões nas Redes Midiáticas. Revista FAMECOS, Porto Alegre, n. 32, p. 23-31, abr. 2007.
LÉVY, P. Cibercultura. Tradução de Carlos Irineu da Costa. São Paulo: Editora 34, 1999.
ORLANDI, E. P. Análise de discurso: princípios e procedimentos. Campinas: Pontes, 1998.
RECUERO, R. C. Memes em weblogs: proposta de uma taxonomia. Conexões nas Redes Midiáticas. Revista FAMECOS, Porto Alegre, n. 32, p. 23-31, abr. 2007.
RESENDE, V. M.; RAMALHO, V. Análise de discurso crítica. 2. ed. São Paulo: Contexto, 2011.
Downloads
Published
Issue
Section
License
The authors of the manuscript submitted to Vértices, hereby represented by the corresponding author, agree to the following terms:
The authors retain the copyright and grant Vértices the right of first publication.
At the same time the work is licensed under the Creative Commons Attribution 4.0 International License, allowing third parties to copy and redistribute the material in any medium or format and to remix, transform, and build upon its content for any legal purpose, even commercially, provided the original work is properly cited.
Authors will not receive any material reward for the manuscript and Essentia Editora will make it available online in Open Access mode, through its own system or other databases.
Authors are authorized to enter into additional contracts separately for non-exclusive distribution of the version of the work published in Vértices (eg, publish in institutional repository or as book chapter), with acknowledgment of authorship and initial publication in this journal.
Authors are permitted and encouraged to disseminate and distribute the post-print (ie final draft post-refereeing) or publisher's version/PDF at online information sources (eg, in institutional repositories or on their personal page) at any time after the first publication of the article by Vértices.
Essentia Editora may make normative, orthographic and grammatical changes in the originals in order to maintain the standard language, with the final consent of the authors.
The content and opinions expressed in the manuscript are the sole responsibility of the author (s).
How to Cite
1.png)
