Design Management and Institutional Marketing in the Corporate Image of the Instituto Federal Fluminense
DOI:
https://doi.org/10.5935/1809-2667.20140039Keywords:
Corporate image, Marketing, Design managementAbstract
This study aims to develop a corporate image for the Brazilian Federal Institutes of Education, Science and Technology, the Instituto Federal Fluminense, in particular, by taking marketing actions, and creating a culture of design management within these organizations. In order to do so, this paper presents and analyzes diverse literature which provides the theoretical basis of how these two areas of knowledge can act strategically to develop, to strengthen, and to disseminate the perceived public image of these educational institutions.Downloads
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